
I help fast-growing businesses & revenue leaders with scaling up
Growth advisor & fractional leader for scaleups. Co-founder & CEO of Ritmoo, strategy design firm.

I help fast-growing businesses & revenue leaders with scaling up
Growth advisor & fractional leader for scaleups. Co-founder & CEO of Ritmoo, strategy design firm.
Services and impactful results delivered to fast-growing startups and scaleups


Advisor
Advisor
Growth strategist
Growth strategist
Leadership catalyst
Leadership catalyst
A catalyst for change, growth advisor & fractional leader for scaleups, and co-founder & CEO of Ritmoo—a strategy design firm that deliver impactful programs around goal clarity and strategy architecture.
A catalyst for change, growth advisor & fractional leader for scaleups, and co-founder & CEO of Ritmoo—a strategy design firm that deliver impactful programs around goal clarity and strategy architecture.
What I help with



Leadership Book:
Teams in Hell: How to End Management
Bad management is everywhere. Toxic bosses, unclear expectations, micromanagement, and broken trust make work a daily struggle. But it doesn’t have to be this way.
Teams in Hell: How to End Bad Management takes you inside the chaos of dysfunctional teams, and shows you how to fix them.
Whether you're a leader trying to build a high-trust team or an employee looking to navigate office politics, this book will help you break free from the cycles of bad management and create a work environment where clarity, trust, deep work, and adaptability drive success.
I’ve had the pleasure of working with Hugo for many years at DMWF Europe conference. Always a passionate speaker about his topic and fantastic panellist. Will be delighted to have Hugo join our speaker roster year after year.
Rachael Reid, DMWF Portfolio Director
Hugo is a highly skilled professional with a deep understanding of organizational change management and its impact on employees' psychological safety. He is a great communicator and has a talent for explaining complex concepts in an accessible and engaging way.
Erica Isotta Surace, Co-Founder D2 collective
Ritmoo delivered a fantastic strategy day for our leadership team, combining expert facilitation with real scale-up experience. The exercises not only helped us align on key goals but also provided artifacts and frameworks we now use daily to guide our decisions and growth.
Jeff Perales, COO Incision Care
One of my favorite Breakout Growth Podcast chats of the last few years was with Hugo Pereira when he was CGO at hyper-growth company EVBox. But leading the growth charge at an established company takes a very different approach than getting traction with a brand new startup. So Ethan Garr and I invited Hugo back to share his startup journey at Ritmoo with us.
Sean Ellis, Co-Host Breakout Growth Podcast
I’ve had the pleasure of working with Hugo for many years at DMWF Europe conference. Always a passionate speaker about his topic and fantastic panellist. Will be delighted to have Hugo join our speaker roster year after year.
Rachael Reid, DMWF Portfolio Director
Hugo is a highly skilled professional with a deep understanding of organizational change management and its impact on employees' psychological safety. He is a great communicator and has a talent for explaining complex concepts in an accessible and engaging way.
Erica Isotta Surace, Co-Founder D2 collective
Ritmoo delivered a fantastic strategy day for our leadership team, combining expert facilitation with real scale-up experience. The exercises not only helped us align on key goals but also provided artifacts and frameworks we now use daily to guide our decisions and growth.
Jeff Perales, COO Incision Care
One of my favorite Breakout Growth Podcast chats of the last few years was with Hugo Pereira when he was CGO at hyper-growth company EVBox. But leading the growth charge at an established company takes a very different approach than getting traction with a brand new startup. So Ethan Garr and I invited Hugo back to share his startup journey at Ritmoo with us.
Sean Ellis, Co-Host Breakout Growth Podcast
I’ve had the pleasure of working with Hugo for many years at DMWF Europe conference. Always a passionate speaker about his topic and fantastic panellist. Will be delighted to have Hugo join our speaker roster year after year.
Rachael Reid, DMWF Portfolio Director
Hugo is a highly skilled professional with a deep understanding of organizational change management and its impact on employees' psychological safety. He is a great communicator and has a talent for explaining complex concepts in an accessible and engaging way.
Erica Isotta Surace, Co-Founder D2 collective
Ritmoo delivered a fantastic strategy day for our leadership team, combining expert facilitation with real scale-up experience. The exercises not only helped us align on key goals but also provided artifacts and frameworks we now use daily to guide our decisions and growth.
Jeff Perales, COO Incision Care
One of my favorite Breakout Growth Podcast chats of the last few years was with Hugo Pereira when he was CGO at hyper-growth company EVBox. But leading the growth charge at an established company takes a very different approach than getting traction with a brand new startup. So Ethan Garr and I invited Hugo back to share his startup journey at Ritmoo with us.
Sean Ellis, Co-Host Breakout Growth Podcast
I’ve had the pleasure of working with Hugo for many years at DMWF Europe conference. Always a passionate speaker about his topic and fantastic panellist. Will be delighted to have Hugo join our speaker roster year after year.
Rachael Reid, DMWF Portfolio Director
Hugo is a highly skilled professional with a deep understanding of organizational change management and its impact on employees' psychological safety. He is a great communicator and has a talent for explaining complex concepts in an accessible and engaging way.
Erica Isotta Surace, Co-Founder D2 collective
Ritmoo delivered a fantastic strategy day for our leadership team, combining expert facilitation with real scale-up experience. The exercises not only helped us align on key goals but also provided artifacts and frameworks we now use daily to guide our decisions and growth.
Jeff Perales, COO Incision Care
One of my favorite Breakout Growth Podcast chats of the last few years was with Hugo Pereira when he was CGO at hyper-growth company EVBox. But leading the growth charge at an established company takes a very different approach than getting traction with a brand new startup. So Ethan Garr and I invited Hugo back to share his startup journey at Ritmoo with us.
Sean Ellis, Co-Host Breakout Growth Podcast
I’ve had the pleasure of working with Hugo for many years at DMWF Europe conference. Always a passionate speaker about his topic and fantastic panellist. Will be delighted to have Hugo join our speaker roster year after year.
Rachael Reid, DMWF Portfolio Director
Hugo is a highly skilled professional with a deep understanding of organizational change management and its impact on employees' psychological safety. He is a great communicator and has a talent for explaining complex concepts in an accessible and engaging way.
Erica Isotta Surace, Co-Founder D2 collective
Ritmoo delivered a fantastic strategy day for our leadership team, combining expert facilitation with real scale-up experience. The exercises not only helped us align on key goals but also provided artifacts and frameworks we now use daily to guide our decisions and growth.
Jeff Perales, COO Incision Care
One of my favorite Breakout Growth Podcast chats of the last few years was with Hugo Pereira when he was CGO at hyper-growth company EVBox. But leading the growth charge at an established company takes a very different approach than getting traction with a brand new startup. So Ethan Garr and I invited Hugo back to share his startup journey at Ritmoo with us.
Sean Ellis, Co-Host Breakout Growth Podcast
I’ve had the pleasure of working with Hugo for many years at DMWF Europe conference. Always a passionate speaker about his topic and fantastic panellist. Will be delighted to have Hugo join our speaker roster year after year.
Rachael Reid, DMWF Portfolio Director
Hugo is a highly skilled professional with a deep understanding of organizational change management and its impact on employees' psychological safety. He is a great communicator and has a talent for explaining complex concepts in an accessible and engaging way.
Erica Isotta Surace, Co-Founder D2 collective
Ritmoo delivered a fantastic strategy day for our leadership team, combining expert facilitation with real scale-up experience. The exercises not only helped us align on key goals but also provided artifacts and frameworks we now use daily to guide our decisions and growth.
Jeff Perales, COO Incision Care
One of my favorite Breakout Growth Podcast chats of the last few years was with Hugo Pereira when he was CGO at hyper-growth company EVBox. But leading the growth charge at an established company takes a very different approach than getting traction with a brand new startup. So Ethan Garr and I invited Hugo back to share his startup journey at Ritmoo with us.
Sean Ellis, Co-Host Breakout Growth Podcast
I’ve had the pleasure of working with Hugo for many years at DMWF Europe conference. Always a passionate speaker about his topic and fantastic panellist. Will be delighted to have Hugo join our speaker roster year after year.
Rachael Reid, DMWF Portfolio Director
Hugo is a highly skilled professional with a deep understanding of organizational change management and its impact on employees' psychological safety. He is a great communicator and has a talent for explaining complex concepts in an accessible and engaging way.
Erica Isotta Surace, Co-Founder D2 collective
Ritmoo delivered a fantastic strategy day for our leadership team, combining expert facilitation with real scale-up experience. The exercises not only helped us align on key goals but also provided artifacts and frameworks we now use daily to guide our decisions and growth.
Jeff Perales, COO Incision Care
One of my favorite Breakout Growth Podcast chats of the last few years was with Hugo Pereira when he was CGO at hyper-growth company EVBox. But leading the growth charge at an established company takes a very different approach than getting traction with a brand new startup. So Ethan Garr and I invited Hugo back to share his startup journey at Ritmoo with us.
Sean Ellis, Co-Host Breakout Growth Podcast
I’ve had the pleasure of working with Hugo for many years at DMWF Europe conference. Always a passionate speaker about his topic and fantastic panellist. Will be delighted to have Hugo join our speaker roster year after year.
Rachael Reid, DMWF Portfolio Director
Hugo is a highly skilled professional with a deep understanding of organizational change management and its impact on employees' psychological safety. He is a great communicator and has a talent for explaining complex concepts in an accessible and engaging way.
Erica Isotta Surace, Co-Founder D2 collective
Ritmoo delivered a fantastic strategy day for our leadership team, combining expert facilitation with real scale-up experience. The exercises not only helped us align on key goals but also provided artifacts and frameworks we now use daily to guide our decisions and growth.
Jeff Perales, COO Incision Care
One of my favorite Breakout Growth Podcast chats of the last few years was with Hugo Pereira when he was CGO at hyper-growth company EVBox. But leading the growth charge at an established company takes a very different approach than getting traction with a brand new startup. So Ethan Garr and I invited Hugo back to share his startup journey at Ritmoo with us.
Sean Ellis, Co-Host Breakout Growth Podcast
I’ve had the pleasure of working with Hugo for many years at DMWF Europe conference. Always a passionate speaker about his topic and fantastic panellist. Will be delighted to have Hugo join our speaker roster year after year.
Rachael Reid, DMWF Portfolio Director
Hugo is a highly skilled professional with a deep understanding of organizational change management and its impact on employees' psychological safety. He is a great communicator and has a talent for explaining complex concepts in an accessible and engaging way.
Erica Isotta Surace, Co-Founder D2 collective
Ritmoo delivered a fantastic strategy day for our leadership team, combining expert facilitation with real scale-up experience. The exercises not only helped us align on key goals but also provided artifacts and frameworks we now use daily to guide our decisions and growth.
Jeff Perales, COO Incision Care
One of my favorite Breakout Growth Podcast chats of the last few years was with Hugo Pereira when he was CGO at hyper-growth company EVBox. But leading the growth charge at an established company takes a very different approach than getting traction with a brand new startup. So Ethan Garr and I invited Hugo back to share his startup journey at Ritmoo with us.
Sean Ellis, Co-Host Breakout Growth Podcast
I’ve had the pleasure of working with Hugo for many years at DMWF Europe conference. Always a passionate speaker about his topic and fantastic panellist. Will be delighted to have Hugo join our speaker roster year after year.
Rachael Reid, DMWF Portfolio Director
Hugo is a highly skilled professional with a deep understanding of organizational change management and its impact on employees' psychological safety. He is a great communicator and has a talent for explaining complex concepts in an accessible and engaging way.
Erica Isotta Surace, Co-Founder D2 collective
Ritmoo delivered a fantastic strategy day for our leadership team, combining expert facilitation with real scale-up experience. The exercises not only helped us align on key goals but also provided artifacts and frameworks we now use daily to guide our decisions and growth.
Jeff Perales, COO Incision Care
One of my favorite Breakout Growth Podcast chats of the last few years was with Hugo Pereira when he was CGO at hyper-growth company EVBox. But leading the growth charge at an established company takes a very different approach than getting traction with a brand new startup. So Ethan Garr and I invited Hugo back to share his startup journey at Ritmoo with us.
Sean Ellis, Co-Host Breakout Growth Podcast
I’ve had the pleasure of working with Hugo for many years at DMWF Europe conference. Always a passionate speaker about his topic and fantastic panellist. Will be delighted to have Hugo join our speaker roster year after year.
Rachael Reid, DMWF Portfolio Director
Hugo is a highly skilled professional with a deep understanding of organizational change management and its impact on employees' psychological safety. He is a great communicator and has a talent for explaining complex concepts in an accessible and engaging way.
Erica Isotta Surace, Co-Founder D2 collective
Ritmoo delivered a fantastic strategy day for our leadership team, combining expert facilitation with real scale-up experience. The exercises not only helped us align on key goals but also provided artifacts and frameworks we now use daily to guide our decisions and growth.
Jeff Perales, COO Incision Care
One of my favorite Breakout Growth Podcast chats of the last few years was with Hugo Pereira when he was CGO at hyper-growth company EVBox. But leading the growth charge at an established company takes a very different approach than getting traction with a brand new startup. So Ethan Garr and I invited Hugo back to share his startup journey at Ritmoo with us.
Sean Ellis, Co-Host Breakout Growth Podcast
I’ve had the pleasure of working with Hugo for many years at DMWF Europe conference. Always a passionate speaker about his topic and fantastic panellist. Will be delighted to have Hugo join our speaker roster year after year.
Rachael Reid, DMWF Portfolio Director
Hugo is a highly skilled professional with a deep understanding of organizational change management and its impact on employees' psychological safety. He is a great communicator and has a talent for explaining complex concepts in an accessible and engaging way.
Erica Isotta Surace, Co-Founder D2 collective
Ritmoo delivered a fantastic strategy day for our leadership team, combining expert facilitation with real scale-up experience. The exercises not only helped us align on key goals but also provided artifacts and frameworks we now use daily to guide our decisions and growth.
Jeff Perales, COO Incision Care
One of my favorite Breakout Growth Podcast chats of the last few years was with Hugo Pereira when he was CGO at hyper-growth company EVBox. But leading the growth charge at an established company takes a very different approach than getting traction with a brand new startup. So Ethan Garr and I invited Hugo back to share his startup journey at Ritmoo with us.
Sean Ellis, Co-Host Breakout Growth Podcast